COLUMBIA, SC — The South Carolina Boating & Fishing Alliance (SCBFA) Board of Directors has elected Russ Tomlinson, President of Sportsman Boats & Phenom Yachts, as its new Chairman at the year-end board meeting on December 5. Tomlinson succeeds Founding Chairman Chris Butler of Butler Marine, becoming the second Chairman in SCBFA history. With extensive experience in South Carolina’s boating industry, Tomlinson brings a strong focus on leadership, innovation, and collaboration to the role.

“It is an honor to be elected Chairman of the South Carolina Boating & Fishing Alliance,” said Tomlinson. “Our state’s boating and fishing industries are not just vital to South Carolina’s economy but are also deeply ingrained in our way of life. I look forward to building on the incredible foundation laid by Founding Chairman Chris Butler and working alongside the SCBFA board, members, and partners to protect and grow these industries while preserving the natural resources that make them thrive.”

Tomlinson has been an active member of SCBFA since its inception, serving as Chair of the Government Relations Committee for the past three years. In 2024, he was honored as one of Boating Industry Magazine’s 40 Under 40 for his significant contributions to the sector. Since becoming President of Sportsman Boats & Phenom Yachts in 2023, Tomlinson has overseen the company’s continued growth, expanded manufacturing capabilities, and has played a pivotal role in aligning the organizational leadership for future success.

“Russ Tomlinson’s proven track record and passion for our industry make him the ideal person to lead SCBFA into its next chapter. His vision and dedication will play a key role in advancing our mission to support South Carolina’s boating and fishing communities and continue positioning our state as a national leader in these industries,” said SCBFA President & CEO Gettys Brannon.

SCBFA Elects New Executive Leadership

The SCBFA board also announced additional leadership appointments:

• Vice-Chairman: Ryan Marcott, President of Bentley Pontoons
• Secretary: Alan Lang, Director of Sales and Marketing at Scout Boats
• Treasurer: Grant Kaple, General Manager of Hilton Head Boathouse (continuing in his role)
• Past Chair: Chris Butler, Founding Chairman of SCBFA