COLUMBIA, SC — The South Carolina Boating and Fishing Alliance once again will showcase South Carolina-made boats at Gamecock Village when South Carolina takes on the Mississippi State Bulldogs September 23rd. SCBFA is the title sponsor of the game. The show will begin at 3 P.M. with admission being free to the public.

Boats up to 40 feet long made by South Carolina-based companies will be on display before and after the game, showcasing companies that contribute $6.5 billion a year to South Carolina’s economy and support 27,000 jobs. Along with SC made boats, outdoors-related vendors from across the state will be in attendance to celebrate National Hunting and Fishing Day. There will also be live music by The Craig Henry Band, who most recently opened for Randy Houser and country music superstar Lainey Wilson.

This will be SCBFA’s third year sponsoring Gamecock Football with a one-of-a-kind event. Gamecock Athletics estimated more than 20,000 fans visited Gamecock Village to see one of the state’s top industries on display last year.

“The boating and fishing showcase has been one of the more unique and ambitious activation concepts in college sports. This year’s will be bigger and better and we’re proud to be associated with the SCBFA,” said Nick Kistler, General Manager of Gamecock Sports Properties.

Besides iconic South Carolina boats, there will be activities for fans of every age, courtesy of the S. C. Waterfowl Association, S.C. Wildlife Federation, South Carolina Coastal Conservation Association, and the S. C. Department of Natural Resources.

Founded in 2021, SCBFA’s membership includes boat and fishing tackle manufacturers, dealers, retailers, and individual boaters and anglers.

South Carolina per capita is among the national leaders in outdoor recreation, with 725,000 fishing licenses and 500,000 registered boats.

“South Carolinians are passionate about their boating, fishing, and football. Having the opportunity to combine all three passions at the same time on gameday is a real honor for us,” said Chris Butler, board chairman of the S C. Boating and Fishing Alliance.

Participating companies and organizations include: 

Atlantic Coast Canvas, Avenger Boats, Bentley Pontoons, BoatUS, Capital City/Lake Murray Country, Coastal Conservation Association — South Carolina, Congressional Sportsmen’s Foundation, Ducks Unlimited, Falcon Bass Boats, Freeman Boatworks, National Marine Manufacturers Association, Phenom Yachts, Pioneer Boats, South Carolina Waterfowl Association, South Carolina Department of Natural Resources, South Carolina Wildlife Federation, Scout Boats, Sea Hunt Boats, Sea Pro Boats, Sportsman Boats, Stingray Boats, Sunbrella, Tidewater Boats, Yamaha Rightwaters, Wesco Trailers